Business Writing Tip #9 – Make sure your meaning is clear

Carefully read what you have written to make sure your meaning is clear.

I was just drafting the title for this tip and I’m glad I checked it. My first draft was, ‘Read what you have written carefully to make sure your meaning is clear.’

Another great example, this one from Funny English Errors and Insights compiled by Troy Simpson – ‘Never crumble your bread or roll in the soup’.

A few years back I saw a newspaper headline, ‘Lack of facilities in schools to hit students’. It’s a headline I’ll never forget – an excellent example of how easy it is to write something that we don’t really mean to write.

Word order and word choice are important. But, there are other aspects of the English language we need to consider when we are writing to make sure that our readers understand what we intended.

Punctuation

You may have seen this story doing the rounds of Facebook.

An English professor wrote the words, “Woman without her man is nothing” on the blackboard and directed the students to punctuate it correctly.

The men wrote: “Woman, without her man, is nothing.”

The women wrote: “Woman: Without her, man is nothing.”

Pronouns

Readers assume that a pronoun refers to the last noun mentioned. You need to make sure it does. I’ve taken this example from The Little Green Grammar Book by Mark Tredinnick.

A successful Hong Kong architect fell nineteen floors to his death with a friend as he tried to stop him committing suicide.

Read this carefully. It’s really not clear who was trying to stop whom.

Dangling Modifiers

Tredinnick also has great examples that illustrate the confusion dangling modifiers can cause – and the unintentional humour.

We make recommendations for fixing all the problems in this report.

Read it carefully, then reword.

In this report, we make recommendations for fixing all these problems.

In case you missed them, you can download tips #1 to #5 here:

Business Writing Tips 1 – 5.

 

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