Today sees the start of a new series. I will be posting Business Writing tips two or three times a week for the next couple of months. So remember to come back here regularly.
Know what you are trying to achieve.
Sounds like common sense, doesn’t it? Surprisingly a lot of people sit down to write without thinking about what they want to achieve, thinking that it will come to them as they write. And it may. Or it may not.
Here’s a useful question to ask yourself before you compose your next business letter, memo or email:
“What do I want the person to do as a result of this letter [memo, email]?”
If you don’t know what it is you want to achieve, you’ll find it really hard to hit the right target.