I know I’ve mentioned this before but I think it’s worth repeating. When you are writing anything—whether it’s a sales letter, an email to a client, a memo to your team or a letter to Mum—you need to keep in mind why you are writing and who you are writing to/for.
I’m repeating this message because it is so very important.
Lindsay Camp puts it beautifully in Can I Change Your Mind?, a book about how to write persuasively. Camp offers a delightfully simple way to keep this message in your mind by remembering the Three Rs. Not the traditional Three Rs of reading, ‘riting and ‘rithmatic. But rather the Three Rs of persuasive writing:
‘Remember the Reader and the Result’.
Happy writing, and remember the Three Rs!