Whenever we meet people, they judge us. They assess our look (clothes, smile, hairstyle, skin colour …) and our manner (how we speak, how we relate to others …). There’s nothing we can do about it. It’s human nature.
It’s the same when we ‘meet’ people through our writing—for example through emails or business letters, advertisements or sales pitches. People judge us, and our organisations.
Of course when people ‘meet’ us through our writing, they have no idea how we’re dressed, or whether we are well-groomed. But that doesn’t mean they’re not judging. When it comes to writing you will be judged on your word choice, your punctuation, how well you communicate your message, the layout …
These aspects of your writing don’t only affect understanding. They can affect your reputation and that of your company.
And every day, when someone reads what you have written, it’s judgement day.
Do your best to get it right, every time, and make a good impression.
Some things you can do to improve your writing
- Practise! The more you write, the better your writing will become.
- Ask your colleagues and friends for feedback. Listen to them and think about what they’ve said.
- Read as much as you can. You can read about writing, but if that doesn’t interest you so much, read whatever you enjoy reading. Think about it. Why do you enjoy it? What word choices has the author made? How do different authors communicate their ideas?