How to Increase Your Visibility on LinkedIn by 1000%

Today I’m posting some content I found on Stephanie Ward’s very useful and informative blog. It’s all about getting your message out to more people using LinkedIn. I hope you find it useful. I know I did.

How to Increase Your Visibility on LinkedIn by 1000%

Stephanie Ward – Firefly Coaching

You’re probably posting interesting updates on LinkedIn that your connections find extremely valuable.

And when you post an update it is only visible to your connections. You may have a few hundred connections, maybe more. And that’s awesome.

But what you’re missing out on is a super cool way to leverage your updates so that they reach thousands to tens of thousands of people (this is not hype or an exaggeration, stick with me and I’ll explain).

Get Yourself Hooked Up With Groups

First off you need to join some Groups on LinkedIn; you can join a maximum of 50 groups. You want to join groups that your ideal clients are members of.

To find groups to join simply go to the top navigation bar and go to the search bar on the top right. Click on the drop down menu and choose ‘Groups’. Then start typing in keywords of your target market and industry and you’ll see options for groups.

For example, if you’re a Nutritionist you might type words like: health, nutrition, wellness, etc. If you’re a Sustainability Consultant you could try words like: environment, renewable, energy, etc.

There is also a ‘Similar groups’ link that is to the right of the group description and above the ‘Join Group’ button that will show you groups that are similar to that one.

Each group has a short description as well as the number of members in the group. Look for groups that are a good match and have a large number of members.

Once you find a group you want to join simply click on the button to the right of the group description that says ‘Join Group’.

Let the Sharing Begin

To get started, update your status with a description of the content you want to share. The types of updates that receive the most response are ones that include a link to content.

The link can be to: an article, a video, a blog post, etc. Be sure to add a link to the content by clicking on the link that says ‘Attach a link’ which will say: ‘Add URL:’ once you click on it. After you add the link click on ‘Attach’.

Once you’ve done that simply click ‘Share’ and now your update appears in the stream under ‘All Updates’. That is usually as far as most people go. The next step is where the magic of massive leverage happens.

How to Skyrocket Your Visibility

Now that you see your post in the stream, click on the link underneath your post that says ‘Share’ (it will be the fourth choice in a row of these options: Like – Comment – Send a Message – Share).

Once you’ve clicked on the ‘Share’ button you’ll see a box and you’ll want to uncheck the box that says, ‘Post to Updates’ because you’ve already done that.

You do want to check the box that says, ‘Post to group(s)’ where you’ll have the option to add as many groups as you’d like. To add a group, simply start typing the name of the group and you’ll get a drop down list of options.

A handy way to do this is to go to your list of groups (you’ll find this in the top navigation, click on ‘Groups’ and then on ‘Your Groups’) and then copy and paste the list to a Word document and save it or print it out. That way you can easily refer to it when adding groups.

After you’ve added all of the groups you want to share your update with you can add a couple more things. Underneath where you added all of your groups you can also add a ‘Subject:’ line and add information to the ‘Detail’ section.

Once you’ve done that, just click ‘Share’ and your update will be sent from LinkedIn via e-mail to every member of every group you sent it to and it will show up in the discussion area of each group.

Results You Can Expect

So if you’re a member of 40 groups and each of those groups have 1,000 members your content will go out to 40,000 people! Many groups have in excess of 1,000 members to your reach may be even greater. That’s a colossal difference from reaching a few hundred people with your updates. Are you feeling me?

Oh yeah, and don’t forget that you can do this for free! It may sound complicated and I promise it’s not. Once you’ve joined your groups and you’ve done this one time you will see how easy it is and that it literally takes only minutes.

Try this right now and increase your visibility by sharing your juicy content with an enormous amount of people and watch your business grow.

© Stephanie Ward

Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.

Business Writing Tip #2

Welcome to the second post in this series.

Pretend you’re a reporter and remember who, what, when, where, why and how.

It’s too easy to sit down and write an email and hit send.

‘Why “too easy”?’ I hear you ask.

The lightning has struck. You have an idea and you just want to get it down and implemented as quickly as possible. Or you’re in hurry because you’ve got so much work to do.

It’s too easy because with word processing software we don’t need to plan and check. We can quickly type up the words as they flow through our brains and hit the send key.

But what happens when we do this? We often forget to include some vital piece of information.

When you sit down to write, think about those wonderful question words.

 

Answering these questions will ensure you’ve got your subject covered before you hit send.

 

 

Now that’s not too difficult, is it? Journalists use this technique every time they write a story. Make it work for you.

Business Writing Tip #3

Use headings and subheadings to make content easy to scan.

Each and every one of us has to read. And we have to read and take in information from many different sources. And we have to take in a lot of it.

When we’re writing, we need to think of our reader. We need to make it easy for our reader to get the main points of our message.

Ways to Do It

  • Use headings to break up the text and make it easy to scan.
  • Make them bold, so they stand out from the rest of the text.

Do Headings Really Make Documents Easier to Read?

Absolutely. Your reader can quickly run their eyes down a page or a screen and find the information that they need.

Example

If you’re writing a proposal you will have different sections that you need to include, but not everyone will be interested in all the detail. A proposal might include:

  • Executive Summary
  • Background
  • Identification of Needs
  • Proposed Services
    • Benefits
    • Implementation Plan
      • Methodology
      • Implementation Team
      • Implementation Schedule
      • Testing and Evaluation
      • Costs
      • Conclusion

By using headings and sub-headings, your reader can skim through the document and read the parts that concern them most. If the document is written without headings, it’s much more difficult to find your way through and some people just won’t bother.

Remember, it’s all about your reader. You want them to be able to get the information that they need quickly and easily.

Getting to Grips with Business Writing – Business Writing Tip #1

Today sees the start of a new series. I will be posting Business Writing tips two or three times a week for the next couple of months. So remember to come back here regularly.

Know what you are trying to achieve.

Sounds like common sense, doesn’t it? Surprisingly a lot of people sit down to write without thinking about what they want to achieve, thinking that it will come to them as they write. And it may. Or it may not.

Here’s a useful question to ask yourself before you compose your next business letter, memo or email:

“What do I want the person to do as a result of this letter [memo, email]?”

If you don’t know what it is you want to achieve, you’ll find it really hard to hit the right target.

Reflecting on networking …

Aside

I guess you all know by now that networking is on my mind! Last night I attended a networking event run by Internations in Prague. A fantastic venue and an ideal opportunity to meet other members of Prague’s diverse expat community.

But it got me to thinking. This particular group is about social networking. Should we treat social networking events (physical ones, not an exchange on Twitter or Facebook) differently to business ones? Is it okay to spend a lot of time talking business?

It’s kind of hard to know why people went. Some I spoke to really wanted to make new friends. Others seemed quite business focused.

I’d love to hear what you think about striking the balance at these kinds of events …

 

Three Top Networking Tips

Sales trainer Tom Hopkins, in Sales Prospecting for Dummies claims that the closing ratio for referred leads is 60% compared to 10% for non-qualified leads. This might vary a bit, but it is a fact that referrals are an important source of business. These referrals come from people in our network.

No matter how busy you are, networking is essential in business.

 I’ve just published my first Kindle book, The Busy Person’s Guide to Networking: Maximum Benefit for Minimum Effort. To celebrate I want to share three of my tips with you.

Tip 1Know who you know, and who you want to meet.

It sounds obvious, doesn’t it? But people often attend a networking event in the hope that they will make the right contacts without really identifying who the ‘right contacts’ are.

Is there a specific person, or type of person that you need to meet? Maybe you’re looking for an expert in a particular topic? One of the simplest ways to work out who you need to know is to look at who you already know and how they can help you, and then look at where you want to be. The people you want to meet are the ones who can fill the ‘gaps’. Think about:

  • Who amongst your current contacts can give you the information that you need or can help you reach your goal?
  • Who do you know that has contacts with a wider circle of people who can help you out, that could introduce you?
  • Who do you know who can help you work out who else it would be useful for you to meet – both the types of people and specific people?

Tip 2 – Set a time limit

Once you get to the event you might find that you’re having a great time, catching up with friends, enjoying a drink. In fact, the event might seem more like a party than a business event.

The thing is if you prepare well you have a purpose for attending. Your purpose is to make meaningful connections with the people you decided you need to meet. It’s important to stay on track and remember why you’re there. So before you go to the event make some decisions.

  • How much time do you want to spend at the event?
  • How much time will you spend with each person?
  • How much time overall?

Focus on making connections, and save the socialising for later.

Tip 3 – Use Your Business Card Effectively

This may seem obvious but people often get it wrong!

Make sure your business card is up-to-date. Avoid handing over your business card as soon as you are introduced. If you hand it over straight away it can give the impression that you are just selling, not making serious connections. Once you’ve made contact, ask the other person for their card. Most likely they will mirror your behaviour and ask you for yours.

Find these tips useful? Please share them with your network … and post a comment if you have any great networking tips.

 

3 Ways to Minimise Risks When Choosing a Training Provider

When it comes to Corporate Training programmes you need two things

  • The right trainer
  • The right programme

But you can’t know everything about a trainer before you use them. It’s easy to spend hours trawling the internet, ringing contacts in your network, picking up brochures, all in the hope of finding the ideal person to run your training programme.

If you get it wrong you risk

  • The programme not having the desired impact
  • Managers not supporting anticipated changes that will result from the course
  • Being unable to replace the lost time and resources you’ve already put into the training
  • The trainer not being a good fit for your organization

You can reduce the risk.

  1. Be clear in your objectives. If you don’t know what it is that you’re trying to achieve, you don’t have a hope of getting someone else to understand it. Spend a bit of time working it out before you even contact a training company.
  2. Make sure that the trainer/facilitator understands your needs. If they’re not asking questions like, What do you think are the root causes of the problem you’re trying to address?  and What have you hoping to achieve? then chances are they’ll drop an off-the-shelf product in your lap. You need to ensure the programme is customized to meet your requirements.
  3. Check references, or use a reputable training company who are happy to give you the names of people they contact to check out how a trainer has done in another organization.

Want some more information about choosing your corporate training providers. Read Choosing a Corporate Training Provider.  I’d love to know what ideas you have for reducing the risk, and for making the right training decisions … so please comment.

We’re up and running …

Hi,

Welcome to the website for Griffin Professional Business & Training Services. Finally. It’s been a long haul. Along the way I’ve been learning about WordPress and the challenges of setting up in a new country. I’m now excited to be able to bring some amazing trainers and consultants to businesses in the region. I will be posting details of some of the trainers soon and will be doing some interviews so you can get to know our associates.

I will be also be posting to this blog when I have updates, when we run public programmes, etc. I am currently developing some resources for HR professionals and managers that I’ll be putting on the site so that’s where my energies are focused at the moment.

This is the website for my business, but if you want to know a bit more about me check out my other blogs. They are all on Blogger (Google’s platform).

There are three – Musings of a Freelance Writer I Love to Cook and A Splendid Woman’s Pillowbook.

I’m not a super-regular poster – but drop by now and then. You might find something that interests you.

You can also follow me on Twitter – @dalicejt

Writing is something I love doing – it’s much more than a job. I have almost finished an ebook on networking for busy people. I’ll let you know as soon as it’s available. Might even have a competition to give away a couple of copies … if anyone has any ideas, I’d love to hear them.

Take care.

Until next time,

Dalice