Welcome to the second post in this series.
Pretend you’re a reporter and remember who, what, when, where, why and how.
It’s too easy to sit down and write an email and hit send.
‘Why “too easy”?’ I hear you ask.
The lightning has struck. You have an idea and you just want to get it down and implemented as quickly as possible. Or you’re in hurry because you’ve got so much work to do.
It’s too easy because with word processing software we don’t need to plan and check. We can quickly type up the words as they flow through our brains and hit the send key.
But what happens when we do this? We often forget to include some vital piece of information.
Answering these questions will ensure you’ve got your subject covered before you hit send.
Now that’s not too difficult, is it? Journalists use this technique every time they write a story. Make it work for you.